Guest Post by Peter Smails Sr. Director, Product Marketing at EMC
Oh wait, this is Oracle World. If I closed my eyes I swear I could have been at EMC World, but I’ll come back to that later.
Another good day at Oracle Open World where one of the recurring themes is ‘hardware and software, engineered to work together.’ Thomas Kurian, Executive Vice President, Product Development at Oracle set the tone for the day reiterating the mantra that Oracle continues to deliver the most complete suite of cloud platform technology and the industry’s most complete suite of cloud applications.
Ironically, it was EMC’s keynote, led by CEO Joe Tucci and EVP Jeremy Burton that best exemplified the theme of ‘hardware and software, engineered to work together.’ Joe and Jeremy discussed how cloud computing, powered by EMC hardware and software, is transforming the way IT deploys infrastructure, builds applications, and provides access to users. As importantly, cloud is also emerging as the only viable means of managing the exponential increase in the demand for compute power and the data volumes created by Big Data applications.
To showcase this phenomenon, Jeremy showcased the “The Human Face of Big Data” an EMC sponsored project kicking off in London, New York, and Singapore with data collected from individuals around the world. The premise is that the real-time visualization of data collected by satellites and by billions of sensors, RFID tags, and GPS-enabled cameras and smartphones around the world is enabling humanity to sense, measure, understand, and affect our existence in exciting new ways. The key message…it’s big data that will drive change in the industry and to support that change you need a “software-defined data center”, integrated hardware and software working together whether it’s on-premise or in public, private, or hybrid clouds. Now that sounds like thought leadership!
If you want to learn more, you can become part of the Big Data revolution. Click below to learn more:
Later in the day, after a one hour infomercial by Infosys, Larry Ellison, Oracle CEO, discussed Oracle’s cloud strategy and services. His message echoed Thomas Kurian’s; Oracle Cloud Application Services provide businesses with the broadest range of enterprise applications available in the cloud, with unique built-in business intelligence, social, and mobile capabilities. Interesting, but after about the 10th slide on customer testimonials it was time to head to the EMC booth where the theme was ‘Transform Business + IT + Yourself’.
The crowd was jumping and EMC was there in force showing solutions for Big Data, Cloud, and Trust. Of particular interest to the crowd were EMC’s solutions for backup. Back in April, EMC introduced Data Domain Boost for Oracle RMAN – the industry’s first solution to provide DBAs complete control of backup and disaster recovery procedures. As you can imagine, in this DBA-centric crowd, many were interested in learning how they can:
- Gain Faster Backups with reduced Server and Network Impact
- Give DBAs Control of Replication/DR Processes
- Simplify Backup Management
If you want to learn more about how to optimize your Oracle backup environment stop by the booth or make sure to join Caitlin Gordon, EMC Senior Product Marketing Manager, tomorrow (Wednesday) in her session titled Deduplication and Oracle RMAN: 50 Percent Faster Backups, Faster Recovery, Lower Cost. You can also read the teaser Oracle Open World EMC blog about EMC Data Domain Boost for Oracle RMAN here if you didn’t already catch it last week.
Looking forward to another productive day at Oracle Open World tomorrow.