Red or White? What Your Wine Preference May Say about Your Environment
September 16, 2011 by in Market Trends

If your life is anything like mine, it’s a whirl of activity, and weekends are no exceptions. My Saturdays are consumed with yard and house-related chores, leaving Sundays to menu planning, food shopping and meal prepping (okay, to be fair, I don’t do as much “prepping” as I do “planning”).

So, when I see the opportunity to streamline things, I grab it. No guilt here. I’m a sucker, or so my family says, for the latest household product claiming to provide “double the cleaning power” or the latest issue of a cooking magazine promising the best-ever “20 Meals in 20 Minutes.”

Knowing this about me, it shouldn’t be any big surprise then that the October issue of Food Network magazine landed in my shopping cart this past weekend (along with the latest household cleanser claiming that I would surely “scrub less” in the days ahead). Nor should it shock you that I haven’t made any of the magazine’s “126 Best Fall” recipes yet. But I have read through the magazine and in addition to gathering a whole bunch ideas for future great meals, I came across a short news piece that’s relevant to this blog audience – and really got me thinking.

The article, which cites the findings of a poll of 400,000 computer users by the social-media website Hunch, says that when it comes to wine preference, Mac and PC users disagree: PC users prefer to drink whites (California-style chardonnay, white zinfandel and pinot grigio) while Mac users are partial to reds (chianti, Côtes du Rhône and cabernet sauvignon).  

This makes a lot of sense if you think about it. After all, Macs are known for their use in creative fields and PCs for their use in business or engineering markets. So, naturally, it would follow that Mac users would prefer the rich, full-bodied flavor of a red wine, and PC users, the cleaner-crisp taste of a white wine, generally speaking. (By the way, I’d also contend there’s an underlying left-brained versus right-brained element here, but I’ll leave that for you to ponder and connect the dots.)

Well, as it turns out (and a little to my surprise – but I’m not a big wine imbiber), there’s a bit of a debate about what your wine preference actually tells about you.  Nonetheless, it does make me wonder what IT patterns, tendencies or behaviors could be traced back to or predicted by what wine you drink.

Do “innovators” (referring back to the diffusion of innovations theory in one of my previous posts) prefer reds and “early or late majority” adopters prefer whites, or vice versa? What about VMware versus Hyper-V admins? Or disk backup versus tape backup guys?  Etc.

Okay, so maybe I’m over-thinking this, but that’s just my nature. I prefer whites. What does that tell about me?

Comments

Peter - nice to hear from you and glad you enjoyed the post! Will be in touch if we do our own follow-up survey! :-) In the meantime, appreciate the tip. You know I'll check it out! -h

- Heidi Biggar, September 23, 2011 at 11:21 am

Fascinating stuff! I would have gone the other way on the Mac/PC red/white question, for no real reason other than I've been going to dinners with IT/PC people for a long time, and red wine is nearly always the choice of the table. Then again, here in the New York area, Macs are objects of worship in the hipster crowd, and they are more red wine oriented (when not drinking Pabst Blue Ribbon anyway). Now, extending that out to disk vs. tape, VMware vs. Hyper-V? Hilarious notion, but I would guess the correlation would be entirely random. But who knows? Still, sign me up if anybody wants to do a study on it. By the way, if you want to make your cooking life easier, "Cooks Illustrated" is your friend. Peter Eicher Syncsort

- Peter Eicher, September 19, 2011 at 2:00 pm
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