I confess. I have a passion for market data.
Maybe it stems from years of studying mathematics at the undergraduate level, or perhaps it’s a byproduct of a 10-year stint as a high-tech journalist. I’m not sure.
But what I do know is that if you give me a topic to research, a study to conduct or a third-party report to thumb through, I’m happy. Similarly, if I’ve got a paper to write, rest assured I’ve waded through market data before my pen goes to paper.
Why? Because data is knowledge. It provides insight into the behaviors and thinking of real people, doing real things at real points in time. It makes me a better journalist, a better analyst and a better marketer. And, importantly, it makes you a more informed buyer.
That’s why when I heard that my colleagues in APJ and EMEA had conducted region-specific disaster recovery surveys, I was thrilled.
True, it meant more data for me to sift through, but more importantly it meant real data about the solutions, technologies and trends in East Asia Pacific and Japan, as well as in the Middle East, Turkey and Morocco. The 360° view of the industry this blog promises!
So, if you haven’t already, I encourage you to take a look last week’s posts from our own Kelly Ferguson, director of EMEA marketing, and Shane Moore, director of APJ marketing. If nothing else, be sure to take a look at the embedded infographics. But, if you have the time, click on the links in each of the articles and immerse yourself in detail from each of the regional surveys.
One thing you’ll discover is that while there are differences among these regions, they share similar high-level concerns about:
- The ability to recover from a disaster
- The amount they are spending, or not spending, on backup and recovery
- The need to eliminate tape from their disaster recovery environments
Not to exclude the US and EMEA, I will share some recent data points from ESG’s “2012 Data Protection Modernization” study in an upcoming post as well as provide an update on the IDC Purpose-Built Backup Appliance (PBBA) report I wrote about in January (“Got PBBA?”).
But before then, EMC World awaits. We’ve got a lot of great stuff planned, including coverage of Stephen Manley’s keynote and the debut of a new blog series “Accelerating Transformation with Smarter Backup.” Be sure to check back.
