- Preventing a Burn
Onder Sonmez, EMC Turkey Country Manager, and Kelly Ferguson, Director, EMEA Marketing.
Greeting from sunny Dubai!
I find myself in the Middle East to launch survey results about tendencies of the region around backup and recovery in the region. What we found is that the vast majority of respondents are not very confident that they can recover after an incident.
The message we want to raise to the region – and around the world – is that it pays to be prepared. In the region, 64% of organizations have suffered either from systems downtime or from data loss over the last 12 months. The top 3 consequences afterwards were:
- loss of employee productivity,
- loss of customer confidence and/or loyalty,
- and lost revenue.
The full report with all of the data is available in a new report: The Disaster Recovery Survey 2012: Middle East, Turkey and Morocco. Data is available across the region and also by the 5 countries we surveyed. In total, there were 1,000 companies who participated.
But how do we raise the sense of urgency in the region on why they need to look at their backup strategies now to make sure they are prepared for both operational and disaster recovery?
The answer came to me in a sign – literally. Along the highway in Dubai there was a sign that promoted “Tan Safely.” A next generation backup approach is like applying sun screen and wearing a hat before exposure to prevent sunburn. The old tape-based approach is applying sunscreen after you’re burned, but it’s too late to avoid the sunburn. It’s time for companies to stop easing the pain after a burn and prevent the burn with a proactive approach to backup and recovery.