Over the past 15 years at both EMC and NetApp, I have traveled the world, helping solve backup and recovery challenges - one customer at a time (clearly, I need to optimize my travel arrangements!). My professional mission is to transform data protection so that it accelerates customers’ businesses.

I have a passion for helping engineers pursue technical career path(without becoming managers), telling stories about life on the road and NDMP (yes, that’s NDMP).

Backup Is Broken – But Why?
| May 20, 2013
“Well, at least you brought lunch.” – Every CIO’s reaction after I tell them we’re going to talk about backup. Backup is broken. Backups are slow and restores are even slower. Even worse, application administrators assume they’re unprotected because they have no visibility into backup processes. To compensate for these limitations, IT teams deploy point ...
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The Right Architecture Is Priceless, Part I
| May 2, 2013
Lego Architecture sets are among the greatest inventions of the last decade. My seven-year-old son Connor loves to show off his Lego creations, but my wife doesn’t really appreciate the aesthetic value of a Lego Death Star. Thankfully, Lego solved the problem by creating beautiful reproductions of buildings by Frank Lloyd Wright, Le Corbusier and ...
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Backup and ITaaS – Your Business Depends on It
| March 11, 2013
While companies now understand that information drives their business, many have yet to consider the impact backup can have on their bottom line. IT organizations that drive a service-provider approach to backup can accelerate both IT and business initiatives. To deliver backup in an IT-as-a-Service (ITaaS) model, however, the team must transform both their approach ...
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Tape Is Dead, Part II
| February 11, 2013
How should I back up data that doesn’t deduplicate? It’s one of the questions I’m asked often – by both our engineers and our customers. In fact, a TBW reader raised the issue in response to my recent post. Therefore, I’d like to explain how we approach such fundamental challenges and then share the approaches ...
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Tape is Alive? Inconceivable!
| January 22, 2013
To begin each year, Joe Tucci brings 400+ people together for the EMC Leadership Meeting. We spend a little time reflecting on the prior year, but most of it focusing on the future. After that, the Backup and Recovery Systems Division leadership spends another day planning our future. So, imagine my surprise when I saw, ...
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Is Big Data Too Big to Back Up?
| December 7, 2012
Is the new Boeing Dreamliner too big for safety inspections? Was the Titanic too big to need lifeboats? Are some banks too big to follow basic asset safety rules? Was Gmail too big to lose data?   So, is big data too big to back up? Definitely not.  But that doesn’t mean you can back up ...
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The Message Is What Matters
| November 14, 2012
“More people choose EMC Backup.” Our Barcelona airport signs may not be as dramatic as Gaudi’s El Drac at the entrance to Park Guell, but world-renowned mosaic artists are so hard to find these days. I’ve never understood marketers’ glee about advertising at the airport during other companies’ conferences (e.g. Symantec Vision Barcelona 2012), but ...
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Changing the Game Is a Process
| October 29, 2012
Backup transformation can be game-changing, but it is a process. Watch the video to learn more.

“I’ll walk the halls, chatting with engineers about our strategy. I’ll build a vibrant online backup community with my blog. I’ll review every architectural and design specification. I’ll spend each Friday working ‘a day in the life of an engineer’ across the different teams, to understand our people and their challenges. I’ll visit every engineering site twice a year, and every key sales area once a year...."
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The Human Face of Big Data and Us
| September 21, 2012
“What exactly do you do?” Like many engineers who build business-oriented products, I struggle to answer that question. (My 6 year old son is convinced that I build Pokemon; otherwise, why would we need all that equipment?) A typical conversation goes something like this: “Do you know Wells Fargo? They have a lot of information ...
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Do You Want Chaos With That?
| August 27, 2012
Every day, we make choices. Some choices you make without thinking. Some choices are made for you. Some choices cost you sleepless nights, friends and opportunities for eternal happiness. So, when somebody asks, “Do you want fries with that?” consider the long-term implications. In backup, choices matter more than ever. Over the next few years, ...
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Thoughts from Stephen Manley
The Right Architecture Is Priceless, Part I Evolving data protection technology and expanding requirements have completely transformed the backup industry. Unfortunately, with such rapid change, many organizations have fallen into the chaos of an accidental architecture. Read More...
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